{"id":2110,"date":"2019-09-30T20:56:16","date_gmt":"2019-09-30T20:56:16","guid":{"rendered":"https:\/\/worldgo.ca\/newsite\/?p=2110"},"modified":"2025-11-19T18:37:19","modified_gmt":"2025-11-19T18:37:19","slug":"good-feelings-or-solutions-to-problems","status":"publish","type":"post","link":"https:\/\/worldgo.ca\/newsite\/good-feelings-or-solutions-to-problems\/","title":{"rendered":"Good Feelings or Solutions to Problems?"},"content":{"rendered":"

Good Feelings or Solutions to Problems?<\/h2>\n

As a corporate travel agency, we balance client expectations while leaving extra ‘leg room’ for unique needs, wants, and interests. We recognize that at least initially, our business travel clients come to us with a singular problem – one that requires responsible assistance. Over time, however, we’ve come to recognize that solving these problems at the highest level is not quite good enough and that a client’s problems are often more complex.<\/p>\n

They require both a technical solution and an emotional solution, and we need to find the sweet spot between solving travel problems and good-feelings.<\/p>\n

When one buys life-insurance they aren’t buying a piece of paper, they are buying peace of mind. When one goes out for dinner they are satiating their hunger, but what they are really<\/em> buying is convenience, entertainment, and an experience. If you stop to think about it, have you ever made a purchase that wasn’t either a solution to a problem or something that made you feel good? I don’t think you have.<\/p>\n

For every one of us at Worldgo, our clients bring travel problems to us. They need to go, to stay, and to do – all within a unique budgetary and accountable framework. It’s here that the most important part of our job occurs. We listen. We then ask \u201cWhat is the ideal solution to this problem?<\/em>\u201d <\/strong>It’s like visualizing the finish line and then committing to work backward from it.<\/p>\n

The answer is always the inner space in the Venn Diagram below – that sweet spot between problem-solving, customer service, risk mitigation and needs anticipation.<\/p>\n

\"\"<\/p>\n

A recent Inc. article by Ilya Pozin<\/a> claims that customers are really just buying experiences and that there are 4 pillars to delivering a positive experience.<\/p>\n

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  1. Focus on the shopping experience, not the buying experience.<\/li>\n
  2. Choose quality of service, over speed.<\/li>\n
  3. Personalize customer experiences.<\/li>\n
  4. Communicate constantly.<\/li>\n<\/ol>\n

    Pozin goes on to say that “Delivering a great experience is powerful, and while it’s not always easy to do, it will keep your audience coming back for more<\/em>“.<\/p>\n

    Similarly, Hubspot wrote an article that details ‘Service Needs<\/a>‘, and at Worldgo Travel Management, this is where we hang our hat.<\/p>\n